Handbag News: Scarlett Johansson For Louis Vuitton Part Deux

After Louis Vuitton's insanely successful Spring/Summer '07 ad campaign featuring Hollywood "IT" girl Scarlett Johansson, Marc Jacobs, LV's creative director, decided to stick with his voluptuous muse for the fashion house's Fall ad spread. Gone is the coquettish ScarJo, swinging playfully from vines and other silly props. Instead we see a stunning (and almost unrecognizable) Scarlett striking sexy poses while draped in luxurious fabrics. This campaign will surely compare with, if not succeed, its' predecessor.

I'm certainly thrilled for Louis Vuitton and Marc Jacobs. They realize how important it is to have a young, hip celebrity be the center of their ad campaigns so as to distract potential customers from focusing on the questionable merchandise. Make no mistake, ladies, LV's Fall '07 handbag collection has one or two hag bags. If you don't believe me, just look at this pic for a preview of what's in store for handbag collectors. The collection is not a total mess (I loved many of their creations), but let's just say it's a good thing they have these winning ads to back them up.

You've got to tip your hat to Marc Jacobs. He's one smart designer and businessman.

Photos via WWD and Elle.com (respectively)


sunchicka on June 1, 2007 at 1:36 AM said...

I love the bag in the pic.

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